Stamping Through Davis
Software used: Adobe Suite, Google Workspace
Team: Kai Sase Ebens, Isabella Verduzco, Gabriella Solakian
Inspired by the visuals of vintage postage, Stamping Through Davis takes the modern viewer on a journey following the development of Davis. This signage system acts as an informative and immersive experience, as well as encourages bike safety in response to the environment of downtown Davis.
Brainstorming
Site Visit
Knowing our signage system would be located by the bike racks in front of the USPS, we took many photographs to get a better sense of the space. We also observed passerby to better understand our audience, which varied from college students to young families to the elderly.
Sketches
Visual Identity
Stamping Through Davis uses colors inspired by vintage postage. The blue is sourced from “Air Mail” stickers, and the off-white mimics aged paper. Our typography and pictograms mimic stamps through their textural and rough treatment.
To keep our images consistent across the entire signage system, we researched printing methods and overlaid a wavy texture and duotone effect.
Sign Types
Sign #1
Our first sign type is positioned so that visitors of the USPS and pedestrians see it. It identifies the campaign, provides a map with significant locations marked, and then directs the viewer towards those locations using arrows that extend onto the ground.
Sign #2
Our second sign is a regulatory sign positioned near the ground, so that bikers parking their bikes are reminded of healthy bike habits.
Sign #3
The History of Davis through Stamps provides a chronological timeline of major events in Davis, with chalkboard signs on either end prompting the audience to write about what they believe the future of Davis to be.
Materials
In-Situation Renderings
Takeaways
Stamping Through Davis was an excellent exercise in tailoring a brand to every detail— from the distressing of the pictograms to the undulating quality of the directional arrows.
Learning photo treatments, creating renderings, and making to-scale signage greatly improved my Adobe Illustrator and Photoshop skills.
